Post by rakibrakib1017 on May 2, 2024 0:26:17 GMT -5
There are lots of PR agencies that work with tech companies. So how do you know if the PR firm you’re considering working with is right for your brand? In this post, we’re going to outline some criteria to help you determine whether the PR agency you’re vetting or already working with, is right for you and your goals. Let’s dive in! Why choose a “tech PR” company, in the first place? Public relations companies don’t always specialize in a specific industry—in fact, it’s safe to say that most don’t. Part of that is because most PR pros are highly skilled at learning about each company they work with and using that knowledge to craft compelling angles (and if they need more, they know how to ask their clients the right questions). So choosing a PR firm that specializes in your industry isn’t absolutely necessary. However, does it help to have people working with you who are deeply familiar with industry trends, publications, and reporters who cover that particular beat? Definitely.
Employees of a Tech PR Firm This is why many of the most forward-thinking tech Barber and Hair Salon Email List brands are partnering with tech PR companies. These companies can offer a few advantages over other, more generalist PR companies, including: A solid understanding and knowledge of the technical side of the tech industry, from terminology and jargon, to which specs and features are the most important to highlight Close relationships with writers in the tech industry, from journalists, to bloggers, to influencers, to reviewers The ability to guide your executives through their thought leadership initiatives Knowledge of angles, trends, and topics that will resonate best with your audience, whether they’re consumers and users, or other tech companies Related post: 6 Ways To Gain Credibility as an Industry Thought Leader How do you choose the right tech PR firm? Now that we’ve covered why it can be a good idea for tech companies to work specifically with tech PR agencies, let’s look at what criteria you should be using to choose the right one—or evaluate the one you’re working with now.
By the way—you can use most of these criteria to evaluate a PR company no matter what industry you’re in, not just tech. Do they understand your brand? Does your tech PR company “get” your brand? Do they understand your voice, the topics your leadership is well-suited to speak to, and your value proposition? If you’re evaluating a company before signing, obviously it can be challenging to suss this out. The first thing to do is talk—not just email!—with the sales team about the process the PR agency has for getting to know your brand. At Zen, we have several steps that we take clients through to make sure we represent them the way they want to be represented and show them in the best possible light. There’s a client questionnaire, where we gather basic information about the company and the brand’s overall narrative, as well as a “Getting to Know You” call, in which we dig deeper into brand voice, topics, and values.
Employees of a Tech PR Firm This is why many of the most forward-thinking tech Barber and Hair Salon Email List brands are partnering with tech PR companies. These companies can offer a few advantages over other, more generalist PR companies, including: A solid understanding and knowledge of the technical side of the tech industry, from terminology and jargon, to which specs and features are the most important to highlight Close relationships with writers in the tech industry, from journalists, to bloggers, to influencers, to reviewers The ability to guide your executives through their thought leadership initiatives Knowledge of angles, trends, and topics that will resonate best with your audience, whether they’re consumers and users, or other tech companies Related post: 6 Ways To Gain Credibility as an Industry Thought Leader How do you choose the right tech PR firm? Now that we’ve covered why it can be a good idea for tech companies to work specifically with tech PR agencies, let’s look at what criteria you should be using to choose the right one—or evaluate the one you’re working with now.
By the way—you can use most of these criteria to evaluate a PR company no matter what industry you’re in, not just tech. Do they understand your brand? Does your tech PR company “get” your brand? Do they understand your voice, the topics your leadership is well-suited to speak to, and your value proposition? If you’re evaluating a company before signing, obviously it can be challenging to suss this out. The first thing to do is talk—not just email!—with the sales team about the process the PR agency has for getting to know your brand. At Zen, we have several steps that we take clients through to make sure we represent them the way they want to be represented and show them in the best possible light. There’s a client questionnaire, where we gather basic information about the company and the brand’s overall narrative, as well as a “Getting to Know You” call, in which we dig deeper into brand voice, topics, and values.